5 Email Marketing Tips – October 27 2017
One way to get your reader engaged is by having “Call to Action” buttons throughout your email campaign – BUT…don’t overwhelm them with a bunch…you may end up confusing them instead of guiding them to where they need to go directly.
To create a “warm and fuzzy” engagement with your reader, you may want to personalize it by including their name from the beginning.
The subject line is also a very important piece of real estate in an email campaign. Here is where you are telling your readers why you want them to open and read your email.
Offer the option of unsubscribing. Don’t hold anyone hostage, is not good for your reputation. An “opt-out” link has to be clearly understood. You may want to ask if they would want to hear from you once a month, once a quarter or not at all. But ALWAYS offer an “opt-out” option.
Now a day, most email readers access their emails on a smartphone or tablet. Offer an easy way to read your emails by optimizing your campaigns for mobile usage. Too many “call to action” buttons, complex images, pinching and zooming is another way to turn readers away.
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***Excerpt Article courtesy of Beth Negus Viveiros, Chief/Marketer