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How To Create A Holiday Email Marketing Plan

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How To Create A Holiday Email Marketing Plan   

Are you ready for holidays?

If not, there is no better time than the present to take advantage of the available potential buying dollars.

Here is a list of the some of the dates that you need to keep track to promote your business.

Besides Halloween, Thanksgiving, Hanukkah, and Christmas, you’ll also want to take advantage of shopping and giving days like:

  • Black Friday, November 24, 2017
  • Small Business Saturday, November 25, 2017
  • Cyber Monday, November 27, 2017
  • Giving Tuesday, November 28, 2017

Choose the days that make the most sense for your business.

>>> Black Friday: The day after Thanksgiving represents the start of the holiday shopping season and the perfect time to entice eager shoppers to spend their money with you.

>>> Small Business Saturday: Not a bad idea to take advantage of this day that promotes people shopping at small businesses.   If we had our way, every day would be a small business shopping day.

>>> Cyber Monday: Consumers will shop online after Thanksgiving so make sure your online store is up and ready to go.

What emails should I plan to send?

Create a holiday email campaign.  Perhaps a three to a five-email series to promote your products or services.   It is recommended a series to measure the end results.   Here is a sample…

An announcement (send two weeks from offer date)

A reminder (send one week from offer date)

Last chance (send a day or two from offer date)

Why should I use the three-email series?

Even if your customers want to take advantage of the email offer you send them, they can get pulled into something else before they can take action. And then your offer is forgotten. The email series gives you multiple opportunities to spur your audience to action.

Start your holiday email planning now.

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Abstract from an article published by Dave Charest , Constant Contact

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