Different pages on your website have different purposes and goals.
Your homepage should provide a clear picture of what your business is and does. Your about page is an opportunity to personalize your brand and build trust.
Landing pages are designed to do one thing:>>>>Convert.
Your goal for every landing page has to be clear and each must be designed in a way that will pass that clarity onto the visitor.
To design a landing page that converts, here are a few things you should do.
- Cut the clutter
Clarity is key to a well-designed landing page.
You don’t want your visitors to be distracted by too much information or too many images. You want their focus to be entirely drawn to the one thing you want them to do.
The page has to be clearly laid out as well as the heading on the page needs to give a clear direction.
It has to be clear and simple design in design with few distractions. The main menu is displayed up on top for those who want to do some more browsing on the site first, and some videos about the product are lower on the page if you scroll down.
- Explain the benefits in a concise, persuasive way
If you have a complicated product, boiling down the benefits of what you do into something short and simple can be a challenge — but it’s an essential piece of any successful landing page.
You want to get your point across in a sentence or less — don’t make your prospects work too hard to make a decision.
- Include a clear, obvious call-to-action
You need a call-to-action (CTA) button in a different color than the background so that it stands out.
You want that button to be easy to see and provide an obvious next step.
- Include social proof
Social proof is powerful. A testimonial from a happy customer will inevitably tell a prospect more about your brand than your own marketing copy ever could.
And simply knowing that a lot of other people have made the choice to go with a particular brand or product is often enough to boost your credibility and trust.
- A/B Test
No matter how well you follow best practices in setting up your landing page, the only way to know if your page is converting as well as it could is to test it out.
By using A/B testing, you can see if something as simple as the color of your CTA button or a slight change to your copy can make a big difference in the results you see.
Try out one change at a time so you can determine which factor is behind a difference in results, and pay attention to what works over time. The better you make your landing page, the more your website will successfully meet your goals.
Create a high-converting landing page that works for your business!
Whether your landing page is designed to grow your email list, increase event registrations, schedule an appointment, or increase downloads — a well-designed page is key.
Use these five best practices as inspiration and don’t be afraid to test new ideas and experiment until you find the layout that works best for your audience.
Please call us at (407) 617-2910 for a free consultation, after all, The JRs Solutions is “You’re Business Connector”.
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Article excerpt from Kristen Hicks is an Austin-based freelance content writer and lifelong learner with an ongoing curiosity to learn new things.