Investing time and money into a fresh, new, innovative website can be daunting but so is being left behind in the dinosaur age when everyone is moving on to bigger and better things.
Here are several reasons why you may want to consider having your website redesigned.
> Your website is a representation of your business. Do you want your customers to think you’re outdated?
Having an outdated website is just as bad as having an outdated kitchen. Sure, it functions on a basic level but your missing out on all the new bells and whistles. A 2018 study found that 94% of consumers were drawn to a more personal and well-designed website.
> Customers want nice and easy. Is your original website still “nice and easy”?
Just because you can navigate around your website blindfolded, doesn’t mean your customer can. In fact, 88% of consumers said that they are unlikely to revisit a website after having a negative navigation experience. No one wants to be redirected to five different pages of useless information just to find a company’s contact details.
> Did you forget your website can be viewed on mobile devices now too?
When thinking about redesigning your website, you cannot forget how the layout will look on mobile and tablet devices. Mobile phones and tablets are practically part of the human anatomy now with over 52% of the worlds website traffic coming from our pocket pals.
> If your website takes longer to load then it takes to make a cup of coffee, then it’s loading too slow.
If your website loads very slow, you are losing potential customers or just making them angry.
> Does your website clearly define your businesses reason for being?
If your company sells pencils, make it clear on your homepage. Users only take 5.59 seconds to skim over the main written content of your website. So, keep your written content on your homepage concise, clear and if you are selling pencils, be relevant to selling pencils.
> Is your company contact information easily accessible or five pages down the buyer’s journey?
Provide an easy-to-navigate contact section on your website that directly sends them to a page that has your phone number, location and email, it promotes trust in your business.
> Images and videos are worth 1000 words or more.
Text isn’t the only important part of your website. As humans, 93% of our communication is visual so by having a visually appealing website that also utilizes relevant text, customers will retain 65% more of the information provided.
> Out-dated CTA’s (Call-to-Action buttons) and landing pages are not cool.
Consider updating your CTA and landing page imagery to videos to create a more modern and interactive design.
Website redesigns can be tricky and a little time consuming but if your company starts making little changes using some of our steps above, your website won’t only look fresh and up to date but your visitors will love it.
Need assistance with website redesign, drop me at a note, firstname.lastname@example.org.