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Do you want to boost your business? – Why Email Marketing – Part 1 of 6

Do you want to boost your business? – Why Email Marketing – Part 1 of 6

Email Marketing continues to be the most effective solution for reaching your target audience, even with the rise of social media, automated ad buying, and content targeting.   Email marketing has many advantages over other traditional and digital marketing solutions including tremendous reach, strategic targeting capabilities, powerful engagement opportunities, and higher ROI.   Utilize a strategic, targeted […]

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Is it time to redesign your website?

Is it time to redesign your website?

Investing time and money into a fresh, new, innovative website can be daunting but so is being left behind in the dinosaur age when everyone is moving on to bigger and better things. Here are several reasons why you may want to consider having your website redesigned. > Your website is a representation of your […]

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The Importance of Email Marketing

The Importance of Email Marketing

The Importance of Email Marketing Despite the rise of social media and unsolicited spam (which is never a good marketing strategy by the way), email remains the most effective way to nurture leads and turn them into customers. Although there are many reasons you should make email marketing one of your top priorities, here are […]

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How to Design a Landing Page That Converts

How to Design a Landing Page That Converts

Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does.   Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing:>>>>Convert. Your goal for every landing page has to be clear […]

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Improve Your Open Rates With These 12 Subject Line Tweaks

Improve Your Open Rates With These 12 Subject Line Tweaks

Improve Your Open Rates With These 12 Subject Line Tweaks Cut it down What good is your subject line if people can’t read it?   Make sure your subject line doesn’t get cut short by keeping it under 40 characters or about five to seven words. Your readers want to scan through their inbox quickly.   Sometimes […]

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Using images in Email Marketing

Using images in Email Marketing You know that adding images to your email marketing campaign can help bring your message to life. But do you know how many images you should be adding to your email campaigns? What about how to make sure your images will display correctly for the people you’re sending to? Images […]

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Content Marketing is becoming more and more defined.

    Content Marketing is becoming more and more defined.   You have more competition than ever. You should always consider the basics of your content marketing.   Think of the reason why you should consider producing and creating it.   Just because your competition is doing it does not justify it as a good reason.   Figure out […]

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2018 IS HERE!!! I sit here on my computer reflecting on my business….

  2018 IS HERE!!!     I sit here on my computer reflecting on my business.   How far I have come in the last (5) years or so.   As some of you know, I have been in this local market for the last (18) years and only in the last (5) that I have really have […]

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Best practices for creating and sending an Autoresponder Series

Best practices for creating and sending an Autoresponder Series

Best practices for creating and sending an Autoresponder Series  Here are some best practices and tips to keep in mind when creating and scheduling….. Autoresponder emails: Keep the content timeless –   The date when each reader opens an automated Autoresponder email will be unique to them.   Keep references to specific dates, holidays, seasons, or events vague […]

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How To Create A Holiday Email Marketing Plan

How To Create A Holiday Email Marketing Plan    Are you ready for holidays? If not, there is no better time than the present to take advantage of the available potential buying dollars. Here is a list of the some of the dates that you need to keep track to promote your business. Besides Halloween, Thanksgiving, […]

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