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Do you want to boost your business? – Why Email Marketing – Part 6 of 6

Do you want to boost your business? – Why Email Marketing – Part 6 of 6

Generate higher ROIs with Email Marketing If you are effectively planning, targeting, and optimizing your email campaigns, you will see strong engagement rates and a growth in sales, conversions and your bottom line.   Reaching an active, engaged audience will drive your ROI and results in a successful email campaign. Email is a proven marketing channel […]

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Do you want to boost your business? – Why Email Marketing – Part 5 of 6

Do you want to boost your business? – Why Email Marketing – Part 5 of 6

Consumers welcome email messages that include special promotions on products they are interested in.   Opt-in laws and regulations protect users accounts from data abuse and give consumers an option to opt out if they don‘t want to receive the email communication.   This gives the consumer the power to choose if and when they want to […]

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Do you want to boost your business? – Why Email Marketing – Part 4 of 6

Do you want to boost your business? – Why Email Marketing – Part 4 of 6

The strategic targeting benefits of email marketing leads to higher engagement since the email campaign is targeted to consumers who are interested in your products or services.   The email industry’s focus of opt-in, targeted lists and list segmentation leads to higher engagement among consumers who have already been qualified or specified an interest in your […]

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Do you want to boost your business? – Why Email Marketing – Part 3 of 6

Do you want to boost your business? – Why Email Marketing – Part 3 of 6

There is an exceptional amount of data related to every email address.   Anytime a consumer registers an account using their email address, the account tags the email address with data like purchasing preferences, interests, demographics, geography and more without ever violating the privacy rights of consumers or transferring secure information.   You can target email campaigns […]

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Do you want to boost your business? – Why Email Marketing – Part 2 of 6

Do you want to boost your business? – Why Email Marketing – Part 2 of 6

When we talk about reaching out to clients and/or potential clients (prospects), think about this fact. 200 billion emails were sent every day during 2017 and over 5 billion email accounts will be in use by the end of 2018.   Most of those email accounts are consumer accounts.   The number of consumer email accounts will […]

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Do you want to boost your business? – Why Email Marketing – Part 1 of 6

Do you want to boost your business? – Why Email Marketing – Part 1 of 6

Email Marketing continues to be the most effective solution for reaching your target audience, even with the rise of social media, automated ad buying, and content targeting.   Email marketing has many advantages over other traditional and digital marketing solutions including tremendous reach, strategic targeting capabilities, powerful engagement opportunities, and higher ROI.   Utilize a strategic, targeted […]

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Is it time to redesign your website?

Is it time to redesign your website?

Investing time and money into a fresh, new, innovative website can be daunting but so is being left behind in the dinosaur age when everyone is moving on to bigger and better things. Here are several reasons why you may want to consider having your website redesigned. > Your website is a representation of your […]

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The Importance of Email Marketing

The Importance of Email Marketing

The Importance of Email Marketing Despite the rise of social media and unsolicited spam (which is never a good marketing strategy by the way), email remains the most effective way to nurture leads and turn them into customers. Although there are many reasons you should make email marketing one of your top priorities, here are […]

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How to Design a Landing Page That Converts

How to Design a Landing Page That Converts

Different pages on your website have different purposes and goals. Your homepage should provide a clear picture of what your business is and does.   Your about page is an opportunity to personalize your brand and build trust. Landing pages are designed to do one thing:>>>>Convert. Your goal for every landing page has to be clear […]

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Improve Your Open Rates With These 12 Subject Line Tweaks

Improve Your Open Rates With These 12 Subject Line Tweaks

Improve Your Open Rates With These 12 Subject Line Tweaks Cut it down What good is your subject line if people can’t read it?   Make sure your subject line doesn’t get cut short by keeping it under 40 characters or about five to seven words. Your readers want to scan through their inbox quickly.   Sometimes […]

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