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3 Ways To Make Your Email Marketing Work For You

Email marketing is king; it’s used in more than 90% of organizations. Well-executed email marketing strategies can net 3,800% ROI, with 20% of companies reporting returns north over 7,000%. Even with the explosion of new marketing technologies, marketers will forever turn to email as a mainstay. But even though the current email marketing strategies have […]

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Tips for getting more contacts to open an email Improve email open rates There isn’t a “one size fits all” standard for judging email open rates since they can vary by industry, but by following a few simple suggestions, you can improve your chances of getting your contacts to open your email: Write a Great […]

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The More You Know; The Easier It Is to Inspire Action With Email

The More You Know; The Easier It Is to Inspire Action With Email The more informed you are about your email contacts, the better decisions you can make when it comes to marketing and inspiring others to action. The key to successful email marketing is relevance. The more pertinent the messages are to recipients, the […]

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Hmmmm…..Did You Know that…

SMS stands for Short Message Service and is also commonly referred to as a “text message”. With a SMS, you can send a message of up to 160 characters to another device. Longer messages will automatically be split up into several parts. Most cell phones support this type of text messaging. MMS stands for Multimedia […]

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6 Reasons Emails Bounce (And What You Can Do to Improve Your Bounce Rate)

As I go around giving presentations about Email Marketing, I always get asked, “Why do my emails bounce”? Here are a few possible answers that I would like to share with you… • Non-existing email address Sometimes, you may have a typo so compare the address you have gathered from perhaps a business card and […]

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60 Ways To Grow Your List continuos

…three more tips in how to grow your E-list: 4> Ask friends and family ~ look to your personal network to help kick start your list growth 5> Put a fishbowl on the counter and give customers an incentive to drop in their business cards to join your list 6> Over the phone ~ if […]

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60 Ways To Grow Your List

As I go around meeting people talking about email marketing, some are very familiar with it, some have used it once or twice and others don’t see how they can benefit from a well thoughtout campaign – so for the next few days, I will share with you how to start but let’s first start […]

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Youtube Marketing

In today’s marketplace, if you want to be competitive, you need a website […everybody knows that…] but have you ever really thought about YouTube? We all talk about it, we look for funny videos, we look up our favorite celebrities, listen to their songs or their movie trailers, but have you ever thought about YouTube […]

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Content Marketing

Content Marketing is becoming more and more defined.   You have more competition than ever. You should always consider the basics of your content marketing.   Think of the reason why you should consider producing and creating it.   Just because your competition is doing it does not justify it as a good reason.   Figure out what you […]

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