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Do you want to boost your business? – Why Email Marketing – Part 3 of 6

Do you want to boost your business? – Why Email Marketing – Part 3 of 6

There is an exceptional amount of data related to every email address.   Anytime a consumer registers an account using their email address, the account tags the email address with data like purchasing preferences, interests, demographics, geography and more without ever violating the privacy rights of consumers or transferring secure information.   You can target email campaigns […]

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Do you want to boost your business? – Why Email Marketing – Part 2 of 6

Do you want to boost your business? – Why Email Marketing – Part 2 of 6

When we talk about reaching out to clients and/or potential clients (prospects), think about this fact. 200 billion emails were sent every day during 2017 and over 5 billion email accounts will be in use by the end of 2018.   Most of those email accounts are consumer accounts.   The number of consumer email accounts will […]

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Do you want to boost your business? – Why Email Marketing – Part 1 of 6

Do you want to boost your business? – Why Email Marketing – Part 1 of 6

Email Marketing continues to be the most effective solution for reaching your target audience, even with the rise of social media, automated ad buying, and content targeting.   Email marketing has many advantages over other traditional and digital marketing solutions including tremendous reach, strategic targeting capabilities, powerful engagement opportunities, and higher ROI.   Utilize a strategic, targeted […]

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Best practices for creating and sending an Autoresponder Series

Best practices for creating and sending an Autoresponder Series

Best practices for creating and sending an Autoresponder Series  Here are some best practices and tips to keep in mind when creating and scheduling….. Autoresponder emails: Keep the content timeless –   The date when each reader opens an automated Autoresponder email will be unique to them.   Keep references to specific dates, holidays, seasons, or events vague […]

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Tips for getting more contacts to open an email Improve email open rates There isn’t a “one size fits all” standard for judging email open rates since they can vary by industry, but by following a few simple suggestions, you can improve your chances of getting your contacts to open your email: Write a Great […]

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